1. Many a small thing has been made large by the right kind of advertising.
許多的小事情被做大，係因為藉由對的廣告

2. It is curious that physical courage should be so common in the world and moral courage so rare.
我感到好奇：身體的勇氣應該在世界上很普遍，而道德勇氣卻如此的罕見。

3. Shakespeare had discovered a great law of human action - namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to obtain.
莎士比亞發現了人類行為的一個偉大法則，換句話說，為了讓一個男人或男孩垂涎一件事情，唯一必要的就是讓那件事很難得到。

Mark Twain, US humorist, author, & wit, 1835 – 1910
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